2oceansvibe was born in 2002, before people were using the word ‘blog.’ Seth Rotherham created the platform (pure HTML) to share photographs of his adventures – often featuring Cape Town nightlife and general good times. The first few readers were just Seth’s friends – then came friends of friends. The concept of blogging really kicked off globally a few years later. The SA Blog Awards were created and, because of the established audience, 2oceansvibe would win awards every year. Mainstream picked up on it, given further exposure to 2oceansvibe and Seth Rotherham.